Season's Greetings Cards for Your Business: Design, Paper and Timing

At the end of December, inboxes fill up with digital New Year greetings. That is exactly why a printed card makes an impression: someone holds it, puts it on their desk and sees your name every day. For an SME, it is an easy way to thank customers and partners. Below are four choices that make the difference.

Design, approval, printing and sending together take more time than often thought. So start the design in November, so you don't come under time pressure in December. Want to know how much time to allow per type of print? Read our article on print delivery times.

Festive is fine, but your card should stay recognisable. Use your colours, font and logo, and add a seasonal element. That way the card feels warm and the recipient immediately sees who it is from. Don't have a fixed house style yet, or want to refresh it? See what we do in logo and brand identity.

A single card is simple and affordable. A double, folded card offers room inside for a personal message or the team's signatures, and stands upright. Choose a sturdy paper of about 300 to 350 gsm, with a matt or soft-touch finish for a warm, polished impression. Unsure about paper and finish? Our article on choosing paper gives a good picture of the options.

A short, personal message says more than a standard sentence. Thank customers for working together, look back briefly on the year or look ahead to what is coming. Feel free to combine the card with matching envelopes in your house style: that way your greeting is recognisable even before it is opened.