Handing over a business card is a physical, tangible experience. A thin, floppy card feels cheap, no matter how nice the design is. A sturdy card with the right finish reinforces the impression of quality and professionalism. Below are the key choices that shape this impression.
Small Format Printing
4 min read
July 9, 2026
Which paper should you choose for business cards?
A business card is often the first tangible contact between you and a potential customer. Paper weight and finish strongly determine how that first contact feels. We explain which choices there are, and when which choice suits best.
1
Paper weight: what does gsm mean?
Paper weight is expressed in grams per square metre (gsm): the higher the number, the thicker and stiffer the paper. Standard office paper weighs around 80 gsm. For business cards, the most commonly chosen weight is between 300 and 400 gsm, sturdy enough for a premium feel without becoming awkwardly thick.
- 300 gsm: sturdy and affordable, the most commonly chosen base weight
- 350-400 gsm: extra sturdy, feels premium
- 400+ gsm: very thick, often combined with a layered or textured finish
2
Gloss, matte or soft-touch laminate?
The laminate finish determines both the look and the feel of the card. Each option suits a different type of brand or sector.
Gloss
Vivid, bold colours. Good readability, but prone to fingerprints.
Matte
Subtle and professional, less glare, popular in business sectors.
Soft-touch
A velvety feel that stands out the moment someone touches the card.
3
Spot UV: a luxury accent
Spot UV is a glossy, slightly raised coating applied locally, for example only on your logo or name. The effect stands out especially in combination with a matte base: the contrast between the matte background and the glossy accent gives the card a noticeably more luxurious feel.
Tip: spot UV works best with simple, clean-lined logos. With very detailed designs, the effect may come through less well.
4
Which choice suits your sector?
There's no universally right choice, only a choice that best suits your brand. Creative professions (photographers, designers, interior architects) often choose a striking finish such as soft-touch or spot UV to immediately convey a sense of craftsmanship. Classic, business sectors (law, accounting, real estate) usually choose a clean, matte finish that conveys calm and reliability.
Frequently Asked Questions
Paper choice: your questions
What paper weight is standard for business cards?
The most commonly chosen weight is between 300 and 400 gsm. That feels sturdy and premium without becoming awkwardly thick.
What's the difference between gloss, matte and soft-touch laminate?
Gloss laminate makes colours look extra vivid, matte looks subtle and professional, and soft-touch adds a soft, velvety feel that stands out in the hand.
What is spot UV and when do I use it?
Spot UV is a glossy, raised accent applied locally on the card, for example on a logo. It's a luxury detail that stands out especially in combination with a matte base.
Can I combine different paper types within one project?
Yes, that's possible, although for a consistent look it's usually advisable to stick to one paper type and finish within the same brand identity.
Which paper choice suits a creative sector?
Creative professions often choose a striking finish such as soft-touch or spot UV, while more classic sectors tend to choose a clean matte finish.
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