Business Cards or Flyers: What Do You Need?

You need print work for a networking event, a promotion, or simply to present your business more professionally. Business cards and flyers look interchangeable at first glance, but serve a different purpose. Here's the difference, so you make the right choice.

A business card is a lasting contact tool that people keep, for example in a wallet or card holder. Usually printed on 300 to 400 gsm paper, from matte to soft-touch, so it feels sturdier and lasts longer. See the full range on our business cards page.

A flyer is a temporary promotional tool: one clear message for an opening, promotion or event, usually discarded after use. That means you print flyers in larger quantities at a lower cost per piece than business cards. More on our flyers page.

A business card needs to last for years, a flyer doesn't. That's why a business card deliberately uses thicker, stiffer paper, while a flyer does its job just as well on lighter paper, a difference that shows up directly in the price.

Going networking or meeting a client in person? A business card is the right choice: a lasting point of connection. Launching a promotion, opening or event where you want to reach many people at once? A flyer is the better, more affordable option. Often you'll use both, each for its own moment.