Stickers and labels are small in size, but large in potential uses. Because they're relatively affordable and can be printed in almost any shape and material, they deserve a place in the marketing and operational mix of virtually any business. Six concrete uses in a row.
Small Format Printing
4 min read
July 9, 2026
Getting stickers and labels printed: 6 uses for your business
Stickers are quickly associated with a simple logo on a laptop, but they're one of the most versatile and affordable print formats for businesses. Six uses you might not have considered yet.
1
Product labels and packaging finishing
Your own product label gives even simple packaging a professional look. Think jars, bottles, boxes or bags: a well-designed label immediately makes clear who's behind it.
2
Window and door lettering
Opening hours, a logo on the front door, or a short message on the shop window: contour-cut stickers on windows are an affordable way to create visibility without full facade lettering.
3
Promotional giveaway stickers
At trade shows, launches, or included with an order: stickers are an accessible, low-cost promotional item that people like to keep and sometimes even spread further themselves (for example on a laptop or water bottle).
4
Seals and warranty stickers
A sticker that tears when a package is opened gives a visual guarantee that the product is unopened. This is commonly used on packaged products, boxes and warranty stickers on electronics.
5
Internal signage and wayfinding
Think floor stickers to indicate a walking direction, wall stickers with instructions, or labels on materials and stock racks. Practical, affordable and quick to adjust when the organisation changes.
6
Lettering on vehicles and equipment
A smaller logo or contact details on tools, crates or a company vehicle: stickers are a simple way to mark ownership while also serving as mobile advertising, even without full vehicle lettering.
Frequently Asked Questions
Stickers & labels: your questions
What shapes are possible for stickers?
Round, square, or fully custom-cut following the contours of your logo or design (contour-cut stickers).
Are stickers waterproof?
That depends on the chosen material. For outdoor use or packaging that may encounter moisture, we choose a water-resistant material and laminate.
Can I order stickers on a roll?
Yes, this is ideal when stickers are applied by machine or manually in larger quantities, for example on packaging or bottles.
What's the difference between a sticker and a label?
In practice, the two terms are used interchangeably. "Label" often refers specifically to product information (for example on packaging), while "sticker" is a broader term that also covers decorative or promotional uses.
Can I order a small number of stickers to test first?
Yes, a small test run is possible so you can assess the result before ordering a larger quantity.
More to read
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From product labels to window lettering: we'll help you think through shape and material.
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