From a compact product folder to a full annual report: a brochure can take many forms. Two choices largely determine how that brochure feels and holds up: the number of pages and the binding. Both choices are closely linked.
Small Format Printing
4 min read
July 9, 2026
Getting a brochure printed: choosing pages and binding
A brochure is more than nice pages: the structure and binding help determine how sturdy, professional and practical the end result feels. We explain what to look out for.
1
Why page counts always come in multiples of 4
A brochure is built up from folded print sheets: each sheet, once folded and trimmed, produces 4 pages. That's why a brochure almost always has 8, 12, 16, 24 or 32 pages, rather than an arbitrary number. We automatically factor this in during layout.
2
Stapling: simple and cost-effective
With saddle stitching, the folded sheets are stapled together at the spine. This is the most commonly chosen and most affordable binding for brochures up to about 48 to 64 pages, depending on paper thickness. Ideal for product catalogues, information brochures or programme booklets.
3
Gluing: a clean, book-like spine
With perfect binding (thread-sewn or PUR-glued), the pages are glued at the spine instead of stapled, similar to a softcover book. This gives a premium, sturdy look and is the recommended choice once page counts make stapling impractical.
4
Spiral binding: lies completely flat
A spiral binding (metal or plastic) lets a brochure lie completely flat when open and fold back a full 360°. This is ideal for documents actively used while working, such as manuals, workbooks or price catalogues that often lie open next to someone.
5
Which choice suits your brochure?
Stapled
Up to ~48-64 pages. Affordable, fast, ideal for information brochures.
Glued
From a thicker page count. Premium, book-like look.
Spiral
For intensive use. Lies completely flat, ideal as a reference work.
Frequently Asked Questions
Brochures: your questions
What's the difference between stapling, gluing and spiral binding?
Saddle stitching (staples) is suitable for thinner brochures and is cost-effective. Perfect binding (glued, with or without thread) gives a clean, book-like spine for thicker brochures. Spiral binding lets the brochure lie completely flat when open, ideal for workbooks or catalogues that are consulted often.
From how many pages can I no longer use staples?
Saddle stitching works well up to about 48 to 64 pages, depending on paper thickness. Above that, gluing or spiral binding is recommended for a sturdy result.
Does the number of pages need to be a multiple of 4?
Yes, for stapling and most binding methods: brochures are built up from folded sheets, and each sheet produces 4 pages. We take this into account during layout.
Which binding is the cheapest?
Stapling is generally the most affordable option for brochures up to about 48 pages. Gluing and spiral binding require additional finishing steps and are therefore priced somewhat higher.
Can I also add a hard cover to my brochure?
Yes, a thicker or laminated cover page is possible, especially with glued or spiral-bound brochures. This gives a premium look to, for example, a portfolio or annual report.
More to read
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